LG Electronics Launches Onchain Advertising Pilot on Arbitrum to Fix Digital Ad Fraud

TLDR: LG Electronics is piloting an onchain ad network on Arbitrum to record verifiable delivery data. The pilot ran in Japan with Hakuhodo, testing real-user engagement and operational performance live. WARC projects global ad spend at $1.3 trillion in 2026, raising pressure for provable performance. LG targets fraud, tightening privacy rules, and falling engagement as [...]

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