Crypto News

Jan 07, 2026

Nike Sells RTFKT Digital Products Subsidiary in Strategic Shift Away from Web3

TLDR: Nike completed the sale of RTFKT on December 16, 2025, without disclosing buyer identity or terms. CEO Elliott Hill shifts f...

NFTsblockchainCryptocurrency newsDigital CollectiblesElliott HillNFTNikeRTFKTWeb3
Jan 07, 2026

Nike sells its NFT and virtual sneakers amid lack of digital art market interest...

Deal follows NFT shutdown as Nike retreats from digital collectibles amid cooling market demand

Web3NikeRTFKTNFTNFTsNews

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