Zeta Global Signs Deal for Senso to Strengthen AI Discovery Offerings

TLDR: Zeta Global signed an agreement to acquire Y Combinator-backed AI engineering firm Senso on Oct. 5.  Senso’s technology already powers Zeta’s Generative Engine Optimization offering for AI answers.  Zeta aims to improve brand visibility across ChatGPT, Gemini, Claude, and Google AI Overviews.  Senso co-founder and CEO Saroop Bharwani and the Senso team will join [...]

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