Indonesia sets certification rules for influencers recommending crypto

Indonesia’s financial regulator will require influencers recommending crypto and other digital assets to hold relevant certifications as regulators worldwide tighten oversight of finfluencers.

Indonesia’s financial regulator has introduced certification requirements for influencers who recommend crypto and other digital financial assets, as the country expands oversight of financial promotions on social media.

Under Financial Services Authority Regulation No. 6 of 2026, announced Wednesday, individuals recommending digital assets must obtain competency certifications unless they are already subject to a separate licensing requirement.

Influencers may recommend only digital assets listed on authorized exchanges, while any service provider they recommend must also be licensed. Marketing campaigns must be conducted through regulated financial services businesses, which are responsible for the promotional content, and distributed through their official communication channels.

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