How memecoin marketing moved from online speculation to real-world risk

From alcohol dares to head-shaving challenges, memecoin campaigns are turning engagement into exploitation.

When virality moved off-screen

Memecoins have never pretended to be serious. Other blockchain projects often present themselves through promises of faster payments, scalable infrastructure or decentralized applications (DApps). Memecoins, however, draw their appeal from humor, absurdity and internet culture.

A photo of a dog can become a billion-dollar asset. A frog image can trigger a wave of speculation. Communities come together around shared jokes, catchphrases and collective excitement, often with little logic beyond the energy of participation.

Read more