Bigger Is Losing: New ICODA Data Shows Crypto’s Largest Platforms Are Shrinking Fastest

The post Bigger Is Losing: New ICODA Data Shows Crypto’s Largest Platforms Are Shrinking Fastest appeared first on Coinpedia Fintech News

The largest platforms in crypto lost a median of 21% of their organic search traffic between 2024 and 2026, while the smallest sites in the same categories gained 13%, according to a new study tracking 124 crypto domains through Google’s core updates. The finding upends a common assumption in web3 marketing: that size and domain …