The Trade Desk, Inc. (TTD) Stock: New Zuma Platform Brings Smarter AI, Simpler Measurement and Better Ad Performance

TLDR The Trade Desk launches Kokai Zuma with new AI tools and simpler campaign workflows. Kokai Zuma combines agentic AI with forecasting to improve digital advertising results. The Trade Desk reports a 32% average CPA improvement from Zuma forecasting upgrades. Koa now supports campaign creation, audience targeting, and frequency optimization tasks. Zuma simplifies measurement, reporting, [...]

The post The Trade Desk, Inc. (TTD) Stock: New Zuma Platform Brings Smarter AI, Simpler Measurement and Better Ad Performance appeared first on Blockonomi.