Polymarket Joins UFC to Launch Real-Time Crypto Fan Predictions

TLDR: UFC and Polymarket form the first direct integration of prediction markets into live sports broadcasts. The partnership introduces a real-time Fan Prediction Scoreboard showing dynamic market-based probabilities. Zuffa Boxing will debut with Polymarket as its exclusive prediction market and fan engagement partner. Beginning 2026, all UFC and Zuffa Boxing events will stream exclusively on [...]

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