Polygon Achieves Wallet Acquisition Costs Below $1, New Study Reveals

TLDR Polygon achieved an average Cost Per Wallet below $1 through a targeted marketing strategy. The study highlighted Polygon’s success in onboarding over 14 million wallets via NFT campaigns. Gaming and enterprise campaigns saw higher costs but remained efficient in acquiring wallets. DeFi campaigns exhibited the highest wallet acquisition costs due to reward-heavy programs. Addressable’s [...]

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