Nike Sells RTFKT Digital Products Subsidiary in Strategic Shift Away from Web3

TLDR: Nike completed the sale of RTFKT on December 16, 2025, without disclosing buyer identity or terms. CEO Elliott Hill shifts focus from digital-first strategy to sports products and wholesale partnerships. Nike maintains virtual presence through Fortnite and EA Sports gaming partnerships despite RTFKT exit. Converse brand faces 30% quarterly sales drop, prompting speculation about [...]

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