Gaming Sponsorships Are No Longer Just for Big Streamers — Small Creators Are Becoming a Real Market

The old mental model for gaming sponsorships was simple: get big first, get paid later. That model is breaking down. Brands still pay heavily for large creators, but the sponsorship market is becoming much more fragmented. Smaller channels can now be useful because they offer something giant creators often cannot: a narrow audience, a believable [...]

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