Bakkt Buys Into Japan to Launch Global Bitcoin Treasury Push

TLDR: Bakkt bought 30% of Marusho Hotta, gaining control and naming rights to bitcoin.jp. Marusho Hotta will rebrand and begin holding Bitcoin as part of its corporate treasury. Phillip Lord, Bakkt’s president, will take over as CEO of the Japan-based firm. The strategy blends M&A, rebranding, and BTC adoption to shift how public firms hold [...]

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