52% of Gen Z Investors Shift Investment Funds to Sports Betting, Betterment Finds

TLDR: Betterment found 52% of surveyed Gen Z investors shifted investment funds to sports betting in the past year. About 26% of Gen Z investors called sports betting part of a long-term strategy, versus 14% of millennials. U.S. sportsbooks handled $166.94B in legal wagers during 2025 and generated $16.96B in sportsbook revenue. Northwestern Mutual found [...]

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