Zora debuts attention markets on Solana, betting on social trends

The ZORA token gained 6.2% to $0.022 over the last 24 hours as Zora announced its new attention markets product.

Decentralized SocialFi platform Zora has launched its new attention markets platform on Solana, allowing traders to speculate on which buzzwords, hashtags, trends and topics will go viral online.

“Trade what’s trending. Take positions on any topic, idea, meme, or moment before it breaks,” Zora’s newly launched platform states. 

One of Zora’s founders, Jacob Horne, said on Tuesday that it costs 1 Solana (SOL), currently $85, to deploy a “Trend,” aimed at disincentivizing spam. Trends have no creator rewards.

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