X to label paid promotions but prohibits crypto promos in EU, UK

X head of product, Nikita Bier, says the paid promotions tag aims to encourage people to build their businesses on X while being transparent with their fan base.

Social media platform X is now permitting paid promotional crypto posts under its updated labeling policy, though crypto advertisements will continue to be banned in several key markets, including the UK and European Union.

X lifted its ban on crypto and gambling promotions on Sunday, enabling industry influencers to monetize crypto content, provided they comply with the platform’s new paid partnership framework.

However, crypto influencers will be responsible for ensuring that partnerships are blocked or not visible in the European Union, the UK and Australia, regions with strict financial promotion laws that represent a sizable share of global crypto activity.

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