X allows paid crypto promotions but bans them in EU, UK

X’s head of product, Nikita Bier, said the new paid promotion label is designed to help users monetize content while remaining transparent with followers.

Social media platform X has lifted its global ban on paid crypto and gambling promotions under a new labeling policy, but such ads remain restricted in certain jurisdictions, including the UK, the European Union and Australia.

Under the updated rules, influencers are responsible for ensuring paid crypto partnerships are not visible in those markets, which have stricter financial promotion laws.

X, formerly Twitter, has long been the go-to platform for crypto companies, projects and communities to communicate.

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