Why Zcash and privacy tokens are back in the conversation

Zcash’s rise mirrors a shifting mood toward privacy in an increasingly monitored online world.

Cryptocurrencies focused on privacy have come onto investors’ radar recently, ranking among the most popular token categories.

According to CoinGecko, which tracks a combined market capitalization of almost $22 billion across privacy coins, their value rose 52.2% in the past 24 hours. Rival data aggregator CoinMarketCap places the category at nearly $55 billion, with Zcash (ZEC) now leading the pack.

One of the early privacy-focused cryptocurrencies, Zcash launched in October 2016. It traded below $80 at the start of this October but exploded 375% over the month to reach $380 by Halloween, flipping Monero (XMR) as the largest privacy token by market cap.

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