Why Coinbase and OKX want a slice of Australia’s $2.8T pension pie

Global exchanges Coinbase and OKX are betting big on Australia’s pension pie, pushing crypto into self-managed super funds.

Australia’s 4.3-trillion-Australian-dollar pension system, which is approximately $2.8 trillion, has presented a significant growth opportunity to crypto platforms across the world.

Self-managed super funds (SMSFs), which let Australians manage their own retirement savings, have become a key entry point for crypto. Platforms like Coinbase and OKX see them as a way to position digital assets within long-term wealth strategies. As of 2025, SMSFs hold about 1.7 billion AUD in crypto, a sevenfold jump since 2021.

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