Trump’s World Liberty Financial token ends 2025 down over 40%

The Trump family’s crypto project, World Liberty Financial, has seen its fair share of controversy, and its token is ending the year significantly down.

World Liberty Financial, the Trump family’s crypto portfolio project, started the year with high hopes. But as the year draws to a close, the fund has barely seen gains.

US President Donald Trump announced the launch in September 2024 while he was still on the campaign trail for the 2024 elections. Led by his sons Donald Trump Jr. and Eric Trump, it marked a significant shift in tone for crypto policy in the US.

The program started strong. It launched its own World Liberty Financial (WLFI) governance token and made large acquisitions of high-market-cap cryptocurrencies.

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