Tokenizing car reservations will open a trillion-dollar market

Car buyers face opaque waitlists and massive markups on new models. Tokenizing reservations could create transparent, tradable queue positions worth trillions.

Opinion by: Evan Kuhn, president of DeLorean Labs

When car manufacturers develop a new model, their fragmented logistics and sales cycle mean that even if a customer puts down a deposit, they have no feasible or reliable way of projecting delivery for that car. 

Eager car buyers can wait months or even years after paying their deposit, without knowing where they sit in the queue for delivery. This is why new models are priced over the sticker price when cars first enter the market.

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