Steak 'n Shake announces $10M notional increase on Bitcoin holdings

The company began accepting Bitcoin as a method of payment in May 2025, following hundreds of store closures between 2018 and 2025.

Steak ‘n Shake, a fast-food restaurant chain that accepts Bitcoin (BTC) payments at its stores, announced on Friday that its BTC corporate treasury grew by $10 million in notional value.

“All Bitcoin sales go into our strategic Bitcoin reserve,” the company said, adding that adopting BTC as a treasury asset has led to a flywheel effect that increases same-store sales, which, in turn, grows the company’s BTC stash.

In May 2025, the company announced it would start accepting BTC as a method of payment at all its locations worldwide, in a phased rollout.

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