PwC leaned into crypto after US regulatory shift, CEO says

PwC is one of the largest and most influential accounting and professional services companies in the world, with global revenues of around $56.9 billion as of October.

PricewaterhouseCoopers (PwC) reportedly decided to embrace crypto after years of caution after seeing a friendlier regulatory environment for crypto in the US under Trump, according to CEO and senior partner Paul Griggs.

New leadership within US regulators such as the US Securities and Exchange Commission and new laws like the GENIUS Act were among the major developments that spurred PwC’s reversal, Griggs told the Financial Times in a report on Sunday.

“The GENIUS Act and the regulatory rulemaking around stablecoin, I expect, will create more conviction around leaning into that product and that asset class,” he said, adding that “the tokenization of things will certainly continue to evolve as well. PwC has to be in that ecosystem.”

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