Jan 07, 2026

Nike Quietly Dumps NFT Unit RTFKT as Converse Revenue Drops 30%

Nike completed the sale of RTFKT, its NFT subsidiary acquired during the 2021 crypto boom, as the company faces a $5 million class action lawsuit over abandoned digital collectibles and Converse's 30% quarterly revenue decline under new CEO Elliott Hill's strategic pivot.

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Source: Cryptonews →