In the battle of chains, distribution is king

The blockchain battle is now centered on distribution, as established firms convert existing customers into network participants and create new competitive landscapes.

Opinion by: Marcin Kaźmierczak, co-founder of RedStone

The fight for dominance in blockchain won’t be won by whoever has the lowest fees or the fastest consensus; it will be won by whoever can mobilize the largest base of users.

Circle, Stripe, Coinbase and others are soon to follow, rewriting their business models around proprietary chains. They already control the payment flows, merchant networks and trading activity that most blockchains spend years trying to attract.

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