Google search volume for ‘crypto’ craters as 2025 comes to a close

The low levels of internet search volume signal that retail investors are not interested in the crypto market, a stark contrast from January.

Worldwide Google searches for “crypto” are hovering near a one-year low as 2025 draws to a close, while US search interest has fallen to its lowest level of the year — a sign of subdued retail attention following months of market turbulence.

Google Trends data shows global search interest for “crypto” at 26 on a 0–100 scale, just above the yearly low of 24, after retail interest collapsed during April’s tariff-driven market sell-off and failed to recover after October’s flash crash.

Worldwide search volume collapsed during the crypto market crash in April, due to US President Donald Trump’s sweeping tariff policy. US Google search volumes for “crypto” followed the same pattern but fell to a 1-year low of 26 on Monday. Crypto commentator Mario Nawfal said:

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