Gen Alpha will buy Bitcoin over gold

Gen Alpha will grow up with Bitcoin as a cultural and financial native, making it their default store of value over traditional gold investments.

Opinion by: Darius Moukhtarzadeh, Research Strategist at 21Shares

Gold has long been considered the ultimate store of value — shiny, scarce and time-tested. 

For Gen Alpha, however, the first generation truly born into a digital world, that shine is already starting to fade. 

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