Elon Musk’s X taps ex-Aave product chief Benji Taylor to lead design

X hires former Aave chief product officer and Base design lead Benji Taylor as head of design, as the company prepares to roll out its X Money payments product.

Elon Musk’s X has hired crypto-native product designer Benji Taylor as its new head of design, ahead of a wider rollout of the platform’s X Money payments product next month. 

Taylor announced the move on X on Wednesday, saying he was “honoured” to join the company and looking forward to working closely with Musk and X’s head of product Nikita Bier. Taylor’s crypto-native background is notable, previously founding Los Feliz Engineering, a consumer software studio that was acquired by decentralized lending protocol Aave Labs in 2023.

Bier said that he had followed Taylor’s work for years and knew that he was “on track to become one of the best designers in the world,” and that X was “finally teaming up and building the greatest design team in the industry.”

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