E.l.f. Beauty (ELF) Stock Crashes 29% as Tariffs Devastate Profit Margins

TLDR E.l.f. Beauty stock plummeted 29% after the company issued fiscal year revenue guidance of $1.55-$1.57 billion, missing analyst expectations of $1.65 billion. Tariff costs are expected to exceed $50 million annually, with China representing 75% of production, causing gross margins to drop 165 basis points to 69%. The Rhode acquisition is projected to add [...]

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