Amazon (AMZN) Stock: AI Shopping Tools Could Add $31 Billion Revenue by 2028

TLDR Amazon stock has gained about 170% over the past three years, more than doubling the S&P 500’s 80% gain. Evercore ISI maintains an Outperform rating with a $335 price target, seeing 48% upside from current levels around $226. Amazon’s AI shopping assistant Rufus reached 250 million users in 2025 and generated $10 billion in [...]

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