Altcoin Google searches hit highest since 2021 amid ETF, treasury moves

Google searches for “altcoin” and “Ethereum” are surging to multi-year highs, coinciding with a wave of altcoin ETF filings and a shift in corporate treasury strategies beyond Bitcoin.

Google searches for “altcoin” have reached their highest level since 2021 and interest in “Ethereum” is at a two-year peak, according to Google Trends data. The surge comes alongside a flurry of crypto-related exchange-traded fund (ETF) activity and shifts in digital asset treasuries that may draw attention beyond Bitcoin.

Google Trends has recorded similar surges before. In early 2018, “altcoins” spiked months after Bitcoin’s late-2017 peak, as retail attention turned toward a wave of new cryptocurrencies launched through initial coin offerings (ICOs). 

In early 2021, the term “altcoin” reached some of its highest readings on record during a broad rally fueled by decentralized finance (DeFi), non-fungible tokens (NFTs) and large-cap coins such as Ether, Cardano and BNB. 

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