Alibaba to Spend $431M on Qwen AI User Incentives for Lunar New Year

TLDR Alibaba will invest 3 billion yuan to promote its Qwen AI app during the Lunar New Year holiday. The incentive campaign starts February 6 and includes red envelopes for dining, entertainment, and leisure. Alibaba’s spending exceeds Tencent’s 1 billion yuan and Baidu’s 500 million yuan AI promotions. Tencent will promote its Yuanbao chatbot with [...]

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