88% of crypto airdrops flop, here’s how to break the curse

Jackson Denka, CEO of Azura, believes crypto airdrops will eventually fade away, but what if there was a way to save them?

Airdrops are a common practice among new crypto projects, but as much as 88% of airdropped tokens lose value within three months, according to data collected over the last seven years.

A Sept. 18 report by DappRadar analyst Sara Gherghelas found that since 2017, projects have distributed over $20 billion in airdrops, but 88% of the airdropped tokens lost value within months, “highlighting the gap between short-term hype and long-term sustainability.” 

Speaking to Cointelegraph, DappRadar’s head of content, Robert Hoogendoorn, said token distribution is key to success in an airdrop; projects want to place their token in the hands of diamond holders. 

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