80% of Strategy's ‘Stretch’ buyers are mom-and-pop investors

Stretch shares are an on-ramp for people who believe Bitcoin will be around for the long term but can’t handle the near-term volatility, explained Michael Saylor.

Retail investors are reportedly the largest cohort in Strategy’s high-yield, low-volatility “Stretch” shares, which have been used to buy more than $1 billion worth of Bitcoin this year. 

Around 80% of the owners of Strategy’s “Stretch” perpetual preferred shares (STRC) are owned by retail, said Strategy CEO Phong Le on Wednesday.

“Retail investors prefer low-volatility, high-yield digital credit,” he added.

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